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Selected concepts

Each one is a homepage concept for a made-up company, designed and built the same way I'd build yours. Names, phone numbers, and reviews are placeholders.

wexley homes

01 · Custom home builder · Indianapolis, IN
wexleyhomes.com
Wexley Homes concept on desktop
Wexley Homes concept on a phone
The brief

A long-running builder whose old site undersold the homes. The concept opens on a dusk photo and puts a three-field "Start your build" form right in the hero, so buyers can reach out from the first screen. Below that, a five-step process shows how a custom home comes together.

Type
Jost, Schibsted Grotesk
Palette
Built in
Hero lead form, five-step process, awards strip, FAQ

kestrel remodeling

02 · Design-build remodeler · Atlanta's northeast suburbs
kestrelremodeling.com
Kestrel Remodeling concept on desktop
Kestrel Remodeling concept on a phone
The brief

Homeowners worry most about surprise costs, so every section answers that. Line-item pricing up front, a project planner that sorts leads before the first call, and a plain comparison with the typical contractor.

Type
Archivo Expanded, Figtree
Palette
Built in
Project planner, services carousel, comparison table, review slider

fernwood outdoor living

03 · Landscape design + build · Chicago's western suburbs
fernwoodoutdoor.com
Fernwood Outdoor Living concept on desktop
Fernwood Outdoor Living concept on a phone
The brief

A small design-build firm with a lot of personality. The site borrows from seed catalogs: plant-tag cards for each service, color-blocked bands, and a "seed packet" form where clients check off what they'd like to grow.

Type
Gambarino, Albert Sans
Palette
Built in
Seed-packet form, sticky sidebar, animated headline, quote ticker
04 · Your company

yours could be next

I'll design a homepage concept for your company first, using your real services and service area. It's free, and there's no contract until you decide to go ahead.

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Free concept

let's build your homepage

Tell me a little about your company. I'll design your homepage for free within a week, and you decide from there.